In June 2022, Crunch celebrated reaching the 2 million member mark. Also in February, Crunch launched “Strengthened by Heroes”, a military-based employment initiative. In February 2022, Crunch opened its 400th location in San Angelo, Texas. The chain opened 40 clubs during the pandemic, including two Long Island sites, and systemwide membership was up 31% compared to pre-pandemic levels in February 2020. When clubs started to reopen, that number declined. Participation jumped 150% to about 100,000 workouts daily by July 2020. Before the pandemic, he said that Crunch Live was available only to top-tier members, but it was rolled out to all members during the health crisis. While many chains struggled during the pandemic, Crunch Fitness held its footing by offering virtual classes via Crunch Live, said CEO Ben Midgley. In 2019, Crunch had 1.5 million members across 325 gyms in 30 States, Puerto Rico, Australia, Spain, and Canada. The first franchise location was Crunch Norwalk (Connecticut). The gym’s model began as a welcoming place for diverse groups of people to get fit, focusing on group workouts and combining entertainment with exercise. On May 6, 2009, Crunch filed for Chapter 11 bankruptcy in the United States. The clubs became successful by appealing to young upscale members and by selling logo merchandise. Levine came up with the “No Judgments” philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out. Crunch began as a fitness studio in a small basement.
Crunch was founded in NYC’s Greenwich Village in 1989 by Doug Levine, a former stockbroker.
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